Loyalty Programs Offer a Mix of New Perks and Familiar Sales Tactics

Today's news highlights a fascinating blend of loyalty program innovations and tried-and-true promotional strategies. From earning miles while cheering for your favorite soccer team to potentially using Southwest points to visit Taiwan, the landscape is shifting. However, alongside these exciting developments are the ever-present opportunities to buy your way to status or points, which require careful consideration.

The most intriguing development is undoubtedly the expansion of rewards program utility. Choice Privileges members can now redeem points for motorsports experiences, adding a unique dimension beyond hotel stays. Alaska Airlines'