Heads up, savvy shoppers! Safeway is running a promotion that can seriously boost your rewards. Right now, and periodically throughout the year, you can earn 10x points on Zift Zillions gift cards when you purchase $50 or more. These deals tend to run for a week or so before disappearing, only to reappear later! The current iteration lasts from November 9th to (likely) either November 15th or 16th. Why is this a big deal? Safeway points are surprisingly valuable – think of them as nearly 2 cents each towards groceries. Even better, Zift Zillions gift cards unlock access to a wide range of brands, including heavy hitters like Amazon and Airbnb. This means you can essentially buy gift cards for places you already shop and earn a ton of Safeway points in the process. But wait, there's more! Safeway often throws in extra bonuses to sweeten the pot. Keep an eye out for weekend promos (like the extra 2x points promotion!) or stackable coupons that can push your earnings even higher. For example, there is currently a coupon which will stack on 11/1 to make a total of 12x points. Plus, check your IGH (presumably IHG) card for a targeted offer for an additional 10% back on grocery purchases. So, before you do your next grocery run, swing by the gift card rack at Safeway and load up on Zift Zillions to maximize your rewards!