Hey Award Trailblazers! Black Friday is here, and Rakuten is going wild with boosted rewards! Right now, you can snag some seriously sweet deals, earning a ton of points/cashback on everyday purchases. We're talking 12x back (or more!) at places like Lululemon, Dell, Saks, Ulta, Nike, Petco, and Sam's Club, and even 10x on Expedia hotel bookings. Plus, if you're eyeing those Adidas sneakers, you can score 15x back! But here's the real kicker for us travel enthusiasts: You can earn 12x on World of Hyatt cash bookings (for hotels in the US, Canada, or Mexico)! So, if you were already planning a Hyatt stay, booking through Rakuten is a no-brainer. These Rakuten points are valuable, too, because they can be converted to Amex Membership Rewards or Bilt Rewards points if you have the right cards! Finally, if you're not already a Rakuten user, now's the time to sign up. They're offering a signup bonus of 5,000 points (or $50) after you spend $50 through the portal. This Black Friday, don't just shop—earn!