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Black Friday Bonanza: Rack Up Points Like Crazy with Rakuten!
Published on November 28, 2025, 2:01 AM

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Hey Award Trailblazers! Black Friday is here, and Rakuten is going wild with boosted rewards! Right now, you can snag some seriously sweet deals, earning a ton of points/cashback on everyday purchases. We're talking 12x back (or more!) at places like Lululemon, Dell, Saks, Ulta, Nike, Petco, and Sam's Club, and even 10x on Expedia hotel bookings. Plus, if you're eyeing those Adidas sneakers, you can score 15x back!

But here's the real kicker for us travel enthusiasts: You can earn 12x on World of Hyatt cash bookings (for hotels in the US, Canada, or Mexico)! So, if you were already planning a Hyatt stay, booking through Rakuten is a no-brainer. These Rakuten points are valuable, too, because they can be converted to Amex Membership Rewards or Bilt Rewards points if you have the right cards!

Finally, if you're not already a Rakuten user, now's the time to sign up. They're offering a signup bonus of 5,000 points (or $50) after you spend $50 through the portal. This Black Friday, don't just shop—earn!

Why This Matters for Your Strategy

News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.

As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.

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