Heads up, Southwest Rapid Rewards fans! Southwest is offering up to a 50% discount when you buy Rapid Rewards points through December 31st. This means you could potentially snag points for as low as 1.5 cents each. Now, before you jump in, let's talk strategy. Whether this is a good deal really depends on *your* travel plans. Generally, Rapid Rewards points are worth around 1.3 to 1.5 cents apiece, so buying them at this price only makes sense if you have a specific redemption in mind that will give you *more* value than you paid. Think about it: are you just shy of a reward flight you've been eyeing? Or maybe you're planning a trip during peak season when fares are sky-high? In those scenarios, topping up your account with discounted points could save you some serious cash. But if you're just stockpiling points with no immediate plans, you might be better off earning them organically through flying or credit card spending. Always run the numbers before you buy!