Feeling squeezed on your next flight? Well, if you happen to be flying in a middle seat on a Boeing 737 on January 27, 2026, Subway might just have your back (and your belly!). They're offering a free $20 gift card to those unfortunate enough to be stuck in the middle. Why is Subway doing this? It seems to be a cheeky response to Southwest now using assigned seating. For a long time, Southwest's open seating meant a better chance of snagging a window or aisle. Now that everyone's assigned, the dreaded middle seat is more of a certainty. So, if you find yourself wedged between two strangers on January 27, 2026, on a 737, don't despair! Just snap a picture of your boarding pass as proof of your middle-seat misery, and you'll be munching on a footlong, courtesy of Subway. It's not exactly first class, but hey, free lunch (or dinner!) is always a win.