Emirates is running a sale on Skywards miles, offering up to a 25% bonus when you buy them. The sale brings the cost down to as low as 2.4 cents per mile. The big question is: should you take advantage of this? For some, the answer might be yes. If you have a specific, high-value Emirates flight in mind, especially in First Class, and you're just a few miles short, this could be a cost-effective way to snag that dream trip. But before you jump in, do your homework! Check award availability and compare the cost of buying miles plus the taxes/fees versus just paying cash for the ticket. Generally, buying miles speculatively (without a specific use in mind) is risky. Award charts can change, and the value of miles can fluctuate. However, if you've been eyeing an Emirates First Class flight to Europe and you know you can book it, this could be your ticket to flying in style for less! Just crunch the numbers carefully to make sure it's a worthwhile deal.