Marriott loyalists, listen up! If you're sitting pretty with Ambassador Elite status (that's Marriott's tippy-top tier), Marriott has made a sweet perk permanent. You can now gift Marriott Gold Elite status to someone living at your address. Why does this matter? Well, Gold status comes with perks like enhanced room upgrades, bonus points on stays, and late checkout. If you have a travel buddy, spouse, or family member who isn't quite as obsessed with hotel points as you are (gasp!), you can now share some of the love. Giving them Gold status could seriously enhance their travel experience, making their stays more comfortable and rewarding without them having to jump through all the hoops to earn it themselves. This feature was initially introduced as a limited-time promotion, but Marriott obviously saw how much everyone loved it and decided to keep it around. So, if you're an Ambassador Elite, start thinking about who deserves a little upgrade in their travel life!