Hold up, Amex fans! There's some buzz going around that American Express might be relaxing its strict "once per lifetime" rule for welcome bonuses on their cards. For years, if you had a card and earned the bonus, that was it – you couldn't get it again. But lately, more and more people are reporting that they're being targeted with welcome offers for cards they've had before! Why does this matter to you? Well, if you've been kicking yourself for missing out on a juicier bonus on a card you previously held, or if you closed a card and now regret it, there's a chance you might get another shot at that sweet, sweet bonus points. Keep an eye on your Amex account, check for targeted offers in the mail, and maybe even experiment with applying to see if you get lucky. It's definitely worth investigating if you're looking to boost your points balance! Of course, this isn't a guaranteed thing, and Amex hasn't officially announced any changes. But the growing number of reports suggests something's definitely shifting. So, start strategizing and see if you can double dip on those Amex bonuses!