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Heads up, Southwest flyers! Chase Ultimate Rewards is offering a 25% bonus when you transfer your points to Southwest Rapid Rewards. This means for every 1,000 Chase points you send over, you'll get 1,250 Southwest points to use towards flights. This promo runs from October 23rd to November 6th, 2025, so mark your calendars!
Why should you care? Well, if you're a frequent Southwest flyer or just a little short on points for that dream getaway, this could be a great way to boost your Rapid Rewards balance. Keep in mind the bonus points won't count toward earning the coveted Companion Pass or elite status. Taxes and fees still apply on award flights, as always.
Before you jump in, remember that Chase points are super valuable because you can use them with a variety of airline and hotel partners. It's always a good idea to compare your options. For example, there is a 30% transfer bonus to British Airways right now! But if Southwest is your go-to airline, this offer might just be the ticket to your next adventure.
Why This Matters for Your Strategy
News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.
As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.
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October 8, 2026, 9:16 PM


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