Hey AwardTrailblazers, Southwest Airlines is running a promo where you can buy Rapid Rewards points with up to a 50% discount! This means you could snag points for as low as 1.5 cents each. Sounds tempting, right? Before you jump in, remember to do the math! While a 50% discount looks great, it only makes sense if you have a specific redemption in mind where buying points is cheaper than paying cash for the flight. Southwest points generally have a fixed value, so check the cash price versus the points needed for your desired flight. Also, consider how many points you need to top up your account for an award. Think of this as a potential shortcut to your next Southwest adventure, but only if the numbers work in your favor. The sale ends October 29th, so crunch those numbers and see if this deal is your ticket to savings!