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Choice Privileges Gets a Makeover: New Perks and a Shiny Elite Tier Coming in 2026!
Published on November 5, 2025, 2:03 AM

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Get ready, Choice Privileges members! Big changes are coming in 2026, and they're looking pretty sweet. Choice Hotels just announced a major revamp of their loyalty program, and it sounds like they're really trying to up their game. We're talking about a brand new elite status tier, meaning even more potential for upgrades, bonus points, and special treatment during your stays.

But that's not all! They're also introducing milestone rewards. This is where you'll get rewarded for hitting specific spending or stay milestones throughout the year. Think of it as a little "thank you" gift for being a loyal customer. While the full details are still under wraps, this overhaul looks to be a serious upgrade to Choice Privileges, giving you more ways to earn and enjoy your rewards.

Why does this matter to you? Because Choice Hotels are everywhere, from budget-friendly road trip stops to surprisingly swanky resorts. These changes could mean you're getting more bang for your buck on those stays, making your travel budget stretch further and your hotel experiences even better. Keep an eye out for more details as we get closer to 2026!

Why This Matters for Your Strategy

News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.

As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.

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