Heads up, award travelers! The already awesome American Express Gold card is potentially offering a welcome bonus of up to 100,000 Membership Rewards points for new cardholders. Now, this isn't a guaranteed offer you'll see everywhere, it's a targeted one, meaning Amex is showing it to select people.

So, why should you care? Well, 100,000 Membership Rewards points is a massive haul. You can use these points for flights, hotels, or even transfer them to Amex's partner airlines and hotels for even better value. The Amex Gold card is known for its generous rewards on everyday spending like groceries and dining, so if you spend a lot in those categories, it's a no-brainer.

Keep an eye out when applying for the Amex Gold. If you see an offer for 100,000 points after spending a certain amount, jump on it! Even if you don't see it right away, try using different browsers or even applying through a referral link from a friend, as this might increase your chances of seeing this elevated offer.