Saudi Arabia has a brand-new airline, Riyadh Air, and it just completed its inaugural flight! What's even more exciting for us travel hackers is that they're promising a fresh and personalized loyalty program called "Sfeer" (sphere). While details are still scarce, the fact that they're aiming for a dynamic and individual-focused experience signals that they want to make waves in the loyalty space. Why should you care? Well, a new airline means new routes, and a new loyalty program means new opportunities to earn and burn points! Even though specifics are still under wraps, keep an eye on Riyadh Air and its Sfeer program. It could offer unique redemption opportunities or valuable partnerships that could seriously benefit your future travel plans, especially if you're interested in exploring the Middle East.