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Safeway's FreshPass: Is it Worth it for Points and Perks?
Published on October 29, 2025, 2:04 AM

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Hey awardtrail readers, Safeway (and its sister stores like Albertson's and Vons) just rolled out a subscription service called FreshPass. Think of it as a grocery store loyalty program on steroids. Normally, it costs $99 a year, but you can snag it for just $49 for the first year if you sign up before December 9th, 2025.

So, what do you get for your money? First, you get unlimited free grocery delivery on orders over $30. Second, they toss in a $5 credit each month to spend in-store. Next, they offer exclusive monthly perks at Starbucks. Finally, you'll also receive a 5% discount on O Organics and Open Nature products.

Why should you care? If you're a frequent Safeway shopper and value the convenience of grocery delivery, this could be a no-brainer, especially at the discounted first-year price. The monthly credit and Starbucks perks sweeten the deal. For the points and miles enthusiast, this could be a good way to rack up rewards on your credit card while doing your regular shopping, and avoiding delivery fees if you don't want to go into the store.

Why This Matters for Your Strategy

News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.

As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.

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