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Calling all Lululemon fans! Rakuten is bringing back its awesome 15x rewards offer on Lululemon purchases, starting November 8, 2025. That means you'll earn 15 times the usual Rakuten rewards (which you can get as cash back or Amex points) on every dollar you spend at Lululemon. Some Rakuten cardholders might even snag a whopping 30x!
Why should you care? Well, if you've been eyeing some new workout gear or comfy clothes, this is the perfect time to buy. Plus, if you have an Amex Platinum card, you can stack this deal with the card's quarterly $75 Lululemon credit – talk about maximizing your rewards! Even if you're not a Platinum cardholder, the increased Rakuten earnings make this a deal worth checking out.
Finally, if you’re new to Rakuten, now's a great time to sign up. They're offering a boosted signup bonus of $50 or 5,000 points when you spend $50. It's free money for doing your regular online shopping! Rakuten is a shopping portal that gives you cashback or points for shopping through their links. It’s an easy way to earn rewards on purchases you were already planning to make.
Why This Matters for Your Strategy
News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.
As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.
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October 8, 2026, 9:16 PM


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