Hilton's running a promotion where you can buy their points with up to a 100% bonus! That basically cuts the cost down to just half a cent per point. Why should you care? Well, this deal can unlock serious savings, especially if you're eyeing a stay at a fancy Hilton property. Think about it: luxury hotels can often be booked for a fixed number of points, regardless of the cash price. So, if the cash price is sky-high, buying points during this promotion can be way cheaper than paying outright. The AwardWallet article breaks down the math, showing you exactly when it makes sense to buy points versus booking normally. They also highlight some sweet redemption examples, pointing out hotels where you can really maximize the value of this bonus. So, if you've been dreaming of a fancy Hilton stay, now might be the perfect time to stock up on points and make that dream a reality. Just be sure to do the calculations before you buy to ensure the deal works for your specific travel plans!