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Rakuten's Back in the Credit Card Game: Is the New Amex Worth It?
Published on October 17, 2025, 1:55 AM

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Rakuten's launching a new credit card with American Express, issued by Imprint, after years of being out of the card scene. The no-annual-fee card offers a $100 bonus after spending $1,000 in the first 90 days. The main perk? You'll snag an extra 4% cashback on top of what you already earn shopping through Rakuten's platform (online or in-store), but this is capped at $7,000 spending per calendar year. After that, it drops to 1%. You also get an extra 5% on Rakuten Dining (totaling 10% cashback), 2% on groceries and restaurants, and 1% on everything else.

So, why should you care? If you're a Rakuten devotee, especially for dining, this card might be interesting. The ability to earn Membership Rewards points if you have your Rakuten cashback set to that option is a nice bonus. However, the $7,000 spending limit on the 4% cashback from Rakuten purchases is something to keep in mind. If you were hoping for a card to maximize all your Rakuten shopping without limits, this isn't it. It's probably only worthwhile if you're already heavily invested in the Rakuten ecosystem.

Why This Matters for Your Strategy

News in the points-and-miles world moves fast, and promotional changes often have a short window. If this announcement affects a card or program you hold, log into your awardtrail dashboard to check your current benefit usage, bonus progress, and whether a transfer or redemption makes sense right now — before terms change.

As a general rule: transfer points only when you have a specific redemption in mind — transfers are almost always one-way and non-reversible. If you're unsure of the value, check our redemption guides before acting.

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