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Citi's ThankYou Boost & Amex's Makeover: Loyalty Programs Vie for Your Wallet
Published on August 29, 2025

It's been a busy day in the world of travel rewards, with announcements from airlines, hotels, and credit card companies all vying for a bigger share of your wallet. From enhanced earning opportunities to potential devaluations and benefit reshuffles, let's dive into what this all means for you, the savvy traveler.

Citi made a splash by expanding the transferability of ThankYou points to American Airlines AAdvantage miles. Previously restricted to premium cards, now even no-annual-fee cards like the Citi Rewards+ can convert points to AA miles, albeit potentially at a lower ratio. This democratizes access to AAdvantage miles, opening up redemption possibilities for a wider audience. The key takeaway is to always check the transfer rate before you commit, as maximizing your points is paramount. Not all points are created equal, and understanding the transfer ratios is crucial to avoid disappointment.

This move by Citi highlights the ongoing battle for credit card spend. By making AAdvantage miles more accessible, Citi hopes to incentivize cardholders to choose their products over competitors.

Delta is also getting in on the action with its recurring promotion offering MQDs for car rentals, hotels, and vacation rentals booked through its platform. While not a new initiative, it's a timely reminder for those chasing elite status. Booking through Delta can be a convenient way to earn MQDs alongside miles, effectively accelerating your path to Silver, Gold, Platinum, or Diamond Medallion status. The specific earning rates and eligible partners vary, so careful planning is essential. If you were going to book the rental car or hotel anyway, then the added MQDs are a welcome sweetener.

Meanwhile, Amex Platinum cardholders are bracing for potential changes. Rumors are swirling about the addition of Lululemon and Resy credits, alongside a possible annual fee hike to $895. This potential revamp suggests that Amex is attempting to reposition the Platinum card to appeal to a new demographic. If you can fully utilize the new credits, it could justify the higher annual fee. However, the rumored replacement of existing Saks and Equinox perks is causing concern among some cardholders who valued those benefits. The key question is whether the reshuffled benefits align with your spending habits and lifestyle.

Amex is clearly betting that the new credits will resonate with a significant portion of their target audience. However, the success of this strategy hinges on the perceived value of these credits compared to the potential fee increase and the loss of existing benefits.

In other news, JetBlue TrueBlue members now have a new option for transatlantic travel thanks to a partnership with Condor. Award pricing appears reasonable, making it an attractive option for budget-conscious travelers looking to use their JetBlue points for European getaways. Lufthansa, on the other hand, is causing frustration by potentially charging extra for seat selection in business class, even on award tickets. This unexpected fee highlights the importance of carefully reviewing the terms and conditions before finalizing any redemption. AwardWallet also shared a story about how positioning flights can unlock cheaper award redemptions from alternate airports.

For small business owners, the Ink Business Cash card continues to be a compelling option for earning rewards on everyday business expenses without paying an annual fee. Citi cardholders should also be on the lookout for targeted Citi Merchant Offers, which can provide cashback on travel-related purchases. Finally, Kraken is offering a 2% bonus for transferring stocks and ETFs to its securities platform, but the bonus is paid in crypto and requires a one-year holding period.

Strategic Takeaways

For Beginners:

  • Always check the transfer ratios when converting credit card points to airline miles. Not all points are created equal!
  • Explore Amex Offers and Citi Merchant Offers for potential cashback on everyday purchases.

For Points Veterans:

  • Consider using positioning flights to unlock cheaper award redemptions from alternative airports.
  • Stay informed about potential changes to credit card benefits and annual fees to determine if your cards are still worth holding.

For Business Travelers:

  • The Ink Business Cash card is a solid no-annual-fee option for earning rewards on business expenses.
  • Delta's MQD promotion can help you accelerate your path to elite status if you book car rentals and hotels through their platform.

The loyalty landscape is constantly evolving. Staying informed and adapting your strategies is crucial to maximizing the value of your points and miles. Keep a close eye on program changes and be ready to adjust your plans accordingly. The name of the game is to remain nimble and take advantage of every opportunity that presents itself. With careful planning, you can navigate these changes and continue to travel in style without breaking the bank.